Privacy Policy

Effective Date: February 10, 2026

Last Updated: February 25, 2026

Your privacy matters to us. This Privacy Policy explains how Feldy (“we,” “us,” “our”) collects, uses, shares, and protects your personal information when you use our website (feldy.me), web application (app.feldy.me), and related services (the “Service”).

By using Feldy, you consent to the practices described in this Privacy Policy.

1. Information We Collect

1.1 Information You Provide

  • Account Info: First name, email address, or phone number.
  • Personalization: Year of birth (for age-appropriate content), preferred practice time, and timezone.
  • Payment Info: Processed securely by Lemon Squeezy; we do not store credit card details.
  • Usage Data: Selected goals, physical/mental well-being preferences, lesson progress, and favorites.
  • Quiz Answers: Movement Match quiz answers (age range, gender, activity level, and selected conditions) to generate personalized recommendations.

1.2 Sensitive Information & Health Data

Certain information you provide (such as physical conditions or well-being goals) may be considered health-related or sensitive data under applicable law. By providing this information to personalize your experience, you give your explicit consent for Feldy to process this data solely for providing recommendations. You may remove this information at any time via your profile settings.

1.3 Automatically Collected Information

We collect usage patterns, device types, IP addresses (general location), and cookies to keep you logged in and analyze Service performance.

When you access certain features (such as the free trial lesson), we may derive your approximate country and city from your IP address to improve our service and understand our audience. We do not store your IP address itself.

2. How We Use Your Information

We use your data to:

  • Provide the Service: Create accounts, process payments, and deliver audio lessons.
  • Personalize Experience: Recommend lessons based on your preferences and progress.
  • Communicate: Send transactional emails (receipts, magic links) and practice reminders (opt-in).
  • Legal: Comply with Israeli tax and data protection laws.

3. How We Share Your Information

We do not sell your personal information. We share data with trusted providers only:

  • Lemon Squeezy: Payment processing.
  • Supabase: Secure database and authentication.
  • Vercel: Website hosting.
  • Resend: Email delivery.

4. Your Rights

Under GDPR and Israeli law, you have the right to:

  • Access & Portability: Request a copy of your data in a machine-readable format.
  • Correction & Deletion: Update or request the erasure of your personal data.
  • Withdraw Consent: Opt out of marketing or reminders at any time.

5. Data Retention

  • Active Accounts: Data is retained while your account is active.
  • Inactive Accounts: After 3 years of inactivity, we may delete your account.
  • Legal Requirements: Payment records are retained for 7 years for tax/accounting purposes as required by Israeli law.

6. Data Security

We implement HTTPS/TLS encryption, hashed passwords, and regular backups. While we use reputable providers (Supabase, Lemon Squeezy) with industry-standard security, no transmission is 100% secure. You use the Service at your own risk.

7. International Data Transfers

Your data may be stored in servers outside Israel (US and EU). We ensure these transfers comply with applicable laws, including the EU-Israel adequacy decision.

8. Children’s Privacy

Feldy is not intended for individuals under 18. We do not knowingly collect data from minors.

9. Marketing & Communications

  • Transactional Emails: Necessary for service (receipts, login links); cannot be opted out of.
  • Marketing Emails: You can unsubscribe at any time via the “unsubscribe” link.
  • Practice Reminders: These are strictly opt-in only.

10. Israeli Legal Compliance

Feldy complies with the Israeli Privacy Protection Law, 5741-1981. We maintain our databases in accordance with Israeli security regulations. If required by law, our databases are registered with the Israeli Database Registrar.

11. Contact Us

For privacy requests or GDPR inquiries:

Email: [email protected]

Subject Line: “Privacy Request”

Response Time: Within 30 days.